St Kitts branded taxis to serve New York streets for next five weeks

The St Kitts Tourism Authority is gearing up its marketing strategy to promote the island nation among travellers in New York City. For the next five weeks, 10 St Kitts branded taxi cabs will serve the streets of New York to promote the peak season winter promotion.

This unique campaign is being carried out in partnership with Neustar and Firefly and will use the digital media platform to connect with international audiences through taxis and rideshare vehicles.

According to the information, the five-week campaign will include digital tops on several cars with ads activating within a few zip codes or neighbourhoods which will contain the target market.

Additionally, a two-week swarm activation will feature ten fully wrapped and branded cars of St Kitts with 100 percent share of voice for those two weeks throughout New York City.

According to the authority, they will be utilizing Neustar data, which measures mobile devices within the street level around the car. This campaign is anticipated to guarantee targeted impressions and boost exposure to the ideal audience.

With this campaign, the St Kitts Tourism Authority is showcasing its commitment to increase the stay over market and raise brand awareness.

Notably, the St Kitts Tourism Authority will use Neustar’s mobile device data and Firefly’s digital platform to accurately measure the number of impressions. This will ensure that the messages will reach the target demographic effectively.

The conversion and engagement rates will also be tracked through the integration of QR codes and unique URLs on the digital and branded taxi cabs. This is to provide a direct link for the passengers between the campaign and their increased interest in St Kitts.

The campaign has already created a buzz on social media, with citizens and residents in the diaspora sharing images and videos of the taxis in Manhattan. [caption id="attachment_67991" align="aligncenter" width="500"] St Kitts branded cars on the streets of New York[/caption]

Another highlight of the campaign is that it places the branded taxis throughout high-traffic areas, which will offer a constant reminder to everyone that St Kitts is the perfect escape from the cold winter climate.

The St Kitts Tourism Authority has also encouraged everyone in New York to share their encounters with the branded taxis on their social media platforms with the hashtags #VentureDeeper, #StKittsTaxis and #StKitts.

According to SKTA, this will keep the excitement alive and will also create a digital footprint which resonates with potential travellers and will inspire them to experience the wonders of the island nation.