New lifestyle campaign launched in Grenada

Grenada Tourism Authority (GTA) has launched a new lifestyle campaign under the tagline of "Pure Grenada, the Spice of the Caribbean".

The campaign, which complements the mainstay Pure Grenada brand, combines Grenada’s as a gorgeous backdrop with an in-depth focus on everyday people – who are encouraged to explain their wonder at the many things they can see and do in the destination.

The digital launch for this campaign took place at the GTA headquarters last week.

Patricia Maher, chief executive officer of the GTA, said: “It portrays people like you and me wondering at the beauty of this pure and unspoilt place.

"That is what we offer visitors and locals alike; and being a safe destination, you are free to wonder on our pristine beaches, free to wonder at our refreshing waterfalls, free to wonder at our treasures beneath the sea and free to wonder with our lovely people.”

Speaking at the launch, GTA's marketing manager Francine Stewart said: "We are proud of this lifestyle campaign and it will be launched in our main markets by our public relations and sales partners.”

Stewart also thanked local companies Hexive Creative Agency and Grengraphics for creating the campaign and bringing it to fruition.

"It is a pleasure to have worked along with Grenadians to develop this wonderful campaign," she added.