Facebook to say who pays for UK political adverts
Monday, 15th October 2018

In an attempt to crack down on the spread of misinformation Facebook said on Tuesday it would require British political adverts posted on its pages to carry disclaimers and identity flags.
Britain’s parliament has called for tech firms such as Facebook to be made liable for disseminating misleading political information and targeting citizens using data manipulation, in the wake of seismic political shifts such as Britain’s vote to leave the European Union in 2016.
Facebook was heavily criticized in the United States for a lax approach to fake news reports and disinformation, which many believe affected voting in the 2016 presidential election, won by Donald Trump.
Advertisers who mention political figures, material or parties will be obliged to provide evidence of their identity and location and state on Facebook who is paying for the advertisement, the firm said.
“We see this as an important part of ensuring electoral integrity and helping people understand who they are engaging with,” it said in a statement, adding that the move was a “significant change” for those who place adverts on the site.
The information on the advert will be stored by Facebook for up to seven years.
“By having people verify who they are, we believe it will help prevent abuse,” Facebook added.
(Agency)
Monika Walker is an experienced journalist specializing in global political developments and international relations. With a keen eye for accuracy and analysis, Monika has been reporting for over a decade, bringing stories to light that matter to readers around the world. She holds a degree in International Journalism and is passionate about giving a voice to underrepresented communities through factual reporting.
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