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CTO declares 2018 ‘year of wellness and rejuvenation’

Organisation hopes to capitalise on a trillion-dollar sector

Thursday, 16th November 2017

Hugh Riley.
Last updated: November 16, 2017 at 17:47 pm

The Caribbean Tourism Organization (CTO) has declared that 2018 will be theme the ‘Year of Wellness and Rejuvenation’ in the Caribbean.

Hugh Riley, the CTO’s secretary general, made the announcement as part of the programme for Caribbean Week Canada 2017.

“For those who focus on renewing body and spirit, the options are virtually endless; from beachfront workouts and yoga retreats, to wellness resorts and spa treatments, the notion of being rejuvenated in the Caribbean is one more reason to let us pamper you in 2018,” he said.

“The region’s diverse tropical landscape with mountain ranges, valleys and volcanoes, provide excellent opportunities for a variety of ages and physical abilities.

“Individual trekking, group hiking, health walks, fun-runs, marathons and a range of water-based health-related activities are held throughout the year in our CTO member-countries.”

The CTO is encouraging member countries and private sector partners to plan and organise events and activities around the theme that will appeal to consumers, travel agents and tour operators.

The global wellness sector is worth US$3.72 trillion, according to the Global Wellness Institute.

The Year of Wellness and Rejuvenation will be promoted through social media and traditional media channels, and will create opportunities for travellers and holiday planners to share their experiences and ideas of how to welcome visitors to the region for wellness and rejuvenation.