Pure Grenada app launched by hotel and tourism association

A new app has been launched by the Grenada Hotel and Tourism Association (GHTA) in an effort to enhance the experience of visitors.

The Pure Grenada app is described as “a one stop shop showcasing events and locations in Grenada along with digital images and information of restaurants, accommodation, culture, activities, festivals and points of interest in the tri-island state.”

One highlight is that the app can be accessed without the need for a data connection.

A search feature can be used if visitors already know what they are looking for, as well as suggestions based on current location.

Clevon Noel, information technology officer at GHTA, said: “As development in technology continues, tourism must keep up with new innovations. In fact, with the increase in the use of smart devices, it becomes important for our businesses to connect with prospective visitors/customers to ensure that our information is easily accessible.

“We are excited at the GHTA to provide this tool, the Pure Grenada app, to give our visitors a way to connect to us as we connect to them.”

Grenada Tourism Authority CEO Patricia Maher praised the GHTA for its efforts.

She said: “We are happy that our partners in tourism have developed this app for our visitors to use as a one stop shop for information on Grenada’s product offerings.

“Everyone is using their mobile devices to access information and visitors can discover what Pure Grenada has to offer at their finger-tips. We are working with the GHTA to share content, images, videos and our ‘Free to Wonder’ lifestyle campaign on the mobile app.

“This is the type of positive collaboration that will drive the marketing of the destination for the benefit of all our stakeholders.”